The term may not have the most appeal of marketing programs but a microsite could become your new best friend, if you’re looking for an efficient – and affordable – way to reach your customer, staff or consumer in your next presentation.

Micro… what?

You’re not alone if you’ve never heard of a microsite, and you’re also not missing out on something that will make or break your entire digital marketing strategy. But used effectively, a microsite built with custom content can leverage business, impress clients, simplify messaging and make a knock-your-socks-off presentation to staff or clients. Simply put, it’s an easy-to-use, singular focussed content platform.

Is it a small website? (no!)

To dispel myths around what a microsite is, and, is not. First, it’s not a “small” website, nor is it a landing page or subdomain. It may be small and utilize a custom domain, but a microsite is usually a temporary digital marketing tool that simplifies and crystallizes specific messages.

They serve a singular-focussed purpose in a targeted presentation which provides the audience (customer, staff, consumer) with the specific content they’re looking for.

When should you create one?

If you're looking to promote a specific campaign or consolidate and simplify messages, then a microsite is a great solution. It can generate new leads for your business and create interest in your brand. Useful microsite ideas: