video.
Girls Baseball
CLIENT: Baseball BC
CONCEPT: Baseball BC is building the pathway so that all can play. This was the motivation behind this video to promote the opportunities for girls baseball in the province. Fresh Air produced a longer form (2 min) and social media version (30 seconds).
Shoot: September 2023
Producer: Gordie Bowles
Video Director: Jack Madeley
“Get EV Ready”
CORPORATE
EnerSavings
CONCEPT: This reel (3 min / 45 sec / 15 sec versions) was produced for this upstart EV company who are making waves in the world of sustainable EV solutions.
Shoot: February 2023
Producer: Gordie Bowles
Video Director: Jack Madeley
Videography: Jack Madeley
“Get EV Ready”
CORPORATE
EnerSavings
CONCEPT: This reel (3 min / 45 sec / 15 sec versions) was produced for this upstart EV company who are making waves in the world of sustainable EV solutions.
Shoot: February 2023
Producer: Gordie Bowles
Video Director: Jack Madeley
Videography: Jack Madeley
“Sea to Sky”
EDITORIAL
Harley-Davidson – “The Enthusiast”
CONCEPT: This legendary route between Vancouver and Pemberton is known the world over for its awe-inspiring scenery, blue ocean moments and snow-capped mountains. The Fresh Air crew created “Where the Sea Meets the Sky”; a multi-media feature which reached a global audience of over 2.4 Million in Harley’s The Enthusiast magazine.
Shoot: Published March 2022
Producer: Gordie Bowles
Video Director: Jack Madeley
Videography: Andrew Santos
Writer/Rider/Model: Andra Nedelcu
National Expansion
CORPORATE PROMOTION
Second Harvest
CONCEPT: Second Harvest expanded nationally and rapidly due to COVID’s devastating impact. Their demand for the Second Harvest programs around food recovery and relief was urgent. This video showcases the important work and ability for the company to expand coast to coast to coast.
Shoot: June 2021
Producer/Director: Gordie Bowles
Videographer: Jack Madeley
Animator: Ben Hartley
Voice actor: Scott Smith
2022 Season Recap
SPORT PROMOTION
BC Alpine Ski Association
CONCEPT: This video was prepared for BC Alpine as a season recap from the 2021-22 ski season, as a way to thank sponsors and volunteers for a job well done and to showcase BC Alpine’s growth and highlights.
Shoot: Edit onlly
Producer/Director: Gordie Bowles
Videographer: Andrew Santos / Roger Carry
Editor: Andrew Santos
“Gold Rush Trail”
CLIENT: Harley-Davidson Motor Company
Shoot: Spring 2021
Producer: Gordie Bowles
Videographer/Director: Jack Madeley
Photographer: Jack Madeley
Writer/Rider/Model: James Catterall
“Striking Gold” was the title for this globally distributed multi-media feature for Harley-Davidson (distribution: 2.4 Million). The Gold Rush Trail tells a Canadian story, stretching way back in time. Our team told this multi-media story from the ground level on a, H-D Road King from Vancouver to Barkerville, BC.
Kingfisher
CORPORATE PROMOTION
Kingfisher Heliskiing
PROMO TRAILER CONCEPT: The 30 second trailer is a timeless promotional segment that showcases Kingfisher’s offerings. Key Kingfisher staff were interviewed to tell the story of the terrain, snow, guest experience, safety and overall bespoke experience. The video was distributed on social channels.
Shoot: January 2019
Producer/Director: Gordie Bowles
Videographer: Roger Carry
Host: Claire Challen
Acura
COMMERCIAL
Richmond Acura
STORYLINE: The story narrative is presented from the perspective of a family taking in the excitement of a new-vehicle purchase. The family has an enjoyable experience from start to finish and ultimately drive away from the dealership with smiles and new friends now that they are “part of the family” at Richmond Honda and Richmond Acura.
Shoot: February 2020
Producer/Director: Gordie Bowles
Videographer/Aerials: Bernardo Rodriguez
Powder Dreams
SOCIAL MEDIA CONTENT
Kingfisher Heli
SHORT FILM STORYLINE: A wealthy America businessman and avid storm watcher notices a significant system about to hit the Monashees. He clears his schedule, contacts his ski buddy and books a trip to KF Heli to get his powder fix.
Shoot: January 2019
Producer/Director: Gordie Bowles
Videographer: Roger Carry
Host: Claire Challen
Automotive
SIZZLE REEL
Wicked Wheels Media
STORYLINE: The short showreel was focussed on showcasing the different types of videography, photography and aerials to best present automotive video content.
Shoot: June – November 2019
Producer/Director: Gordie Bowles
Videographer: Brian O’Keefe
Photographer: Jack Madeley
Dealership experience
SOCIAL MEDIA CONTENT
Cowell Auto Group
The “Godfather” short video was produced for Cowell to showcase staff and to humanize their operations. With a “fly-on-the-wall” feel in a first-person narrative perspective.
Shoot: January 2020
Subject: Jim Tomkinson
Producer/Director: Gordie Bowles
Videographer/Editor: Brian O’Keefe
Videographer: Jack Madeley