Digital Assessment Form Name * First Name Last Name Email * Your Current Website http:// PROJECT SCOPE This section will help us understand what your needs are. What situation best represents your needs? * We require CONTENT, i.e. videography, photography, copy writing We need overall DIGITAL MARKETING support We need MARKETING & COMMUNICATIONS support and direction We need help with DIGITAL ADVERTISING, i.e. Google ads I'm not really sure what we need Briefly describe your current need or challenge, if not identified above Competitor Website #1 http:// Competitor Website #2 http:// Competitor Website #3 http:// SOCIAL & DIGITAL MEDIA This section will provide information about your current digital and social media channels. WISHLIST: Identify your digital and web priorities * Build a connected audience through content Improve overall website design & functionality Inform our customers/members more efficiently Feature products and services better (i.e. add e-commerce) Promote our business to internal and external stakeholders better Create a stronger overall internet presence Advertise and/or sell products and/or services Do you have active social media (business) channels? Yes No Do you currently have a digital outreach strategy to reach customers? Yes No Are you currently advertising on of these platforms Google Ads FaceBook Ads LinkedIn Ads Digital Display Ads (i.e. newsletter) Print Advertising Do you currently have a social media manager? Yes No Do you currently have a web manager? Yes No Do you currently have a merchant account and shopping cart? Yes No Which category would you best fall into in regards to your CONTENT PRODUCTION? We regularly post and share blog content. We infrequently post and share blog content. We currently do not post blog content on our website. Do you currently have a Brand Style Guide? Yes No Which best describes your social media strategy There are no "right" or "wrong" answers! Channels are updated regularly, along with robust advertising. We post frequently but do not advertise on social channels. We post infrequently and need help. BRAND ATTRIBUTES Who is your target audience and market? What is the key content that your target consumers need to know to feel confident in your product? What words would you not want used to describe your brand’s image? Anything else to add which was not covered in the previous questions? Done! Thank you for taking the time to complete this form. We will get back to you shortly. Thank you! We will review and get back to you soon.
