Content marketing made easy
(and how it helps your business!)
What the heck is content marketing and do I really need to know the answer? Good question.
The reality is, yes, content marketing is an increasingly important tool for business growth. From social media content strategies to developed visual identity to writing copy and creating infographics, it can me a complicated machine and intimidating space.
This article is intended to de-mystify “content marketing” and provide you the tools to make it happen, or at least to get a start.
Photo: Austin Chan
Whether you’re responsible for a large team or a team of one, there are plenty of resources and tools (a majority are free) to help you dig deeper into this marketing must.
Every day, 27 million pieces of content are shared (source) and stats show that content marketing gets 3x more leads than paid advertising. It is more effective than traditional marketing and allows for a personalized connection with your customers, allowing for lasting relationships.
These tips will help you not only understand what content marketing is but help you rein it in to use to your advantage in customer outreach strategies.
1. Understand your own brand
Ultimately your content tells your brand story, so it is important that you understand what that brand message is. If you ask a few people within your team to describe your brand would they all have the same answer? If yes, boom, you’re good. If not, read on.
2. Define your unique offering
What is the purpose of your business?
How do you help customers?
How are you different from other companies in your field?
3. Develop consistent messaging
4. Get to know your audience
Audience Insights. FaceBook for Business has some great tools.
5. Identify your channels for engagement
The Ultimate Guide to Customer Engagement in 2020 (check out the Free Customer Journey Map Template)
Set up advertising campaigns and monitor the analytics.
If FaceBook is identified as a priority, see “A Step-by-Step Guide to Advertising on Facebook”
6. Create amazing content!
Interactive content has the most traction. Quizzes, surveys, polls … these will provide stickiness to your connection
Video! 80% of people say they typically switch between online search and video when reviewing products (source). It is a wise move to incorporate video into your content marketing strategy. Some smart video tools HERE!
Above all, have a plan for each piece of content and for each platform.
Check out the FREE CONTENT PLANNER from Google.
We hope this article was useful and helpful in your quest to further understand Content Marketing.
