Tips to improve your website
Answer these questions to better utilize your most important asset
As the world inches back towards “normalcy” and businesses face an inevitable new reality, your digital presence is more important than ever. Building, or refining, online strategies to showcase products and service offerings is a logical early step.
The following questions, once answered, will help you improve your website, increase conversions, and make your guests want to visit you again.
Q1: Is your message clear?
Your visitors should come first, search engines second. Avoid the robotic language and use descriptive, interesting and words that humans prefer. By using words that your visitors would use and words that your visitors are searching for will strengthen the connection.
Q2: Is your site mobile friendly?
Mobile-optimized sites used to be an option … but now is an absolute must. Over 50 percent of online traffic is on a mobile device. Grab your phone and go through your site. Is it easy to navigate and read? Boom, mobile audit done.
Q3. Have you created a content calendar?
With so many platforms and different needs for each one, it is crucial to create a social media & blog posting schedule. Consistency of posting is key. Deciding how often to post is part art, part science. As a general rule of thumb, posting on regular intervals will bring the most value and impressions to your channels. Social channels all have different audience engagement at different times. Free content calendar’s are easily accessible online.
Q4: Is your website maximizing your potential?
This downtime has created an opportunity (yes, glass half full) for all businesses from small startups to large corporations, to scale up and focus on high-converting websites that present services to a wider audience around the clock. Ask yourself if you are maximizing market connection with your current website.
Q5: Do you distribute quality content?
Ensure that what you’re putting out into the ether (in front of your customer’s eyes) has been edited, vetted and closely looked at for grammar, accuracy and mostly importantly, relevance.
Use video:
It’s no secret that video is crucial to quality social and digital engagement. Nearly half of all digital ad spends are spent on video.
Apply the Rule of Thirds:
Deciding on what content will build or develop your audience depends on multiple factors. But applying the rule of thirds is a great place to start. One-third of your posts should promote your business, one-third curates content from your industry and one-third involves personal connections to your audience.
Some best practices for SEO content:
Ensure your content is concise, organized and helpful to the users, with no spelling or grammar mistakes or “filler” content (i.e. all content serves a purpose). It can be helpful to include bullet points and photos as needed to help with the message.
Q5. Have you reviewed SEO performance?
Analyzing your SEO doesn’t need to be a daunting task. Undeniably, there will be some challenges to overcome on your sites SEO performance … but don’t worry or sweat it; SEO is a marathon, not a sprint. These are typical components that come up in an SEO audit:
Duplicate, short, long, or missing title tags and meta descriptions
Missing or duplicate image alt text
Presence or absence of H-tags (H2, H3, etc)
Missing or incorrect schema.org microdata
Non-optimized internal links and anchor text
Google Analytics code missing
Q6. How user-friendly (UX) is your site?
Like SEO, the user-friendliness is important to the overall experience on a website. This interaction is your direct communication to your customer. Effective site navigation and page depth are two examples to indicate whether your site is easy to use and information easy to find. A general rule of thumb is the majority of the content should be accessible within three (3) clicks from the homepage.
How does your site stack up?
Take the free assessment to determine your current needs.