Digital Audit: What it is and why you need it
Simply put, a digital audit is an assessment of all active media channels and an evaluation of how effective they are in the marketplace. We treat this process as the starting point for the critical review on your outreach and connection to your customers.
By “lifting up the hood” we take a close look at the functional performance of all digital media and social media channels.
How is your web presence? Are the digital marketing and social media outreach efforts working? The audit concludes with a detailed report, along with recommendations on the optimal times to invest in various elements of your digital marketing mix. It shows you where you are, what is working, what doesn’t, and how to steer towards success.
The step-by-step audit process ultimately results in a visual report of the results, which covers:
eNewsletter analytics and performance
Website status and any red flags which could be effecting performance
Website design, aesthetic and ability to relay your brand effectively
Social media profiles, channels and performance
Overall performance of digital synergies and
Brand style & performance
It is safe practice to conduct an annual digital audit, to avoid skeletons in the closet. Click the button below for a quick and free assessment into your digital media health.
“Either write something worth reading or do something worth writing about.”